Neon generative city visual driven by riders
Live event activations

Bike Powered
Events

Guests pedal. The room comes alive — and it all looks like your brand.

Generative visuals Real competition Measurable energy
What it is

A stationary bike drives the show.

1

Effort becomes spectacle

The harder the crowd pedals, the more the visuals surge — projected huge, impossible to look away from.

2

Competition draws a crowd

A live leaderboard, head-to-head duels, and whole-room challenges turn riders into a show and spectators into riders.

3

Real energy, real story

Every sprint generates measurable watt-hours — a sustainability narrative your client can actually use.

Collective Goal visual — the whole room pedalling toward a shared challenge
Collective Goal — the whole room, one shared challenge
The experience

40+ generative visuals, all driven by effort.

Idle and inviting when no one rides; full and alive at cruise; a distinct, earned “money shot” at a sprint.

How an event runs

From a stranger walking by to a captured lead.

01

Hop on

A guest starts pedaling — no setup, no app.

02

Drive the visuals

Effort powers the projection and the live leaderboard in real time.

03

Final sprint

A timed sprint, a designed finish, a score.

04

Scan & share

A QR card hands them their result + the leaderboard.

05

Recap

You walk away with a branded recap + the leads.

Operator-controlled the whole way — one screen runs the room, a second drives the projector.

Make it yours

Your colours. Your logo. Your sponsor.

Set up in minutes

An operator panel sets the event name, brand colours, logo and a curated visual pack — no engineering.

Sponsor-ready

Drop a sponsor onto the projection, leaderboard, finish card and recap — impressions everywhere riders look.

Curated visual packs

Sustainability, Competition, Showpiece or Crowd-pleasers — the library bends to the brief.

Live projection with venue branding, sponsor lockup and a running energy total
Live projection — venue branding + sponsor lockup + energy total
The bike-powered story

Every sprint generates real energy.

A live event total climbs all night — the sustainability headline your client takes to their stakeholders.

Live
kWh event total
Counts up as the crowd rides
0
phone charges
Effort in terms anyone gets
Per-rider
on the finish card
Their watt-hours, their moment

Energy is estimated from pedal cadence (the bikes report RPM, not metered watts) and shown as an estimate. Add power meters and the numbers become exact.

Competition formats

Head-to-head, or the whole room together.

Duel Summit — two riders racing up a mountain

Rider vs rider

Two bikes, one mountain. A split-screen race with lead-flips and a summit finish — instant rivalry, instant crowd.

Collective Goal — the whole crowd pedalling to a shared goal

The whole crowd

Everyone pedals together to light a city and hit a shared goal — then the sponsor logo is revealed. Built for activations and fundraisers.

The finish moment

Every rider gets their moment.

When the ride ends, the screen freezes on a designed result card: their score, the energy they generated, a QR to the live leaderboard — and the sponsor, right where they’re looking.

A shareable, branded keepsake — and a reason to scan.

The finish result card — score, energy, QR code and sponsor
The result card — score, energy, QR, sponsor
Live leaderboard with opt-in lead capture and sponsor branding
Live leaderboard with opt-in capture + sponsor
Turn riders into leads

The event becomes a list.

Riders scan to see their rank. With opt-in enabled, they leave their name and email — explicit consent, labelled with your client’s name.

Opt-in only

Consent is explicit and logged.

Exported as a clean CSV

Handed straight to the client.

Private by design

Operator-authenticated, never public.

The deliverable

A recap your client can show their boss.

Auto-generated, fully branded, ready to send: total riders, total energy with real-world equivalents, the top of the leaderboard, the sponsor — and the opted-in leads as a CSV.

Total riders & rides Energy + impact Top-10 leaderboard Sponsor lockup Lead CSV (consented) One-page print-to-PDF
Branded post-event recap page sent to the client
Branded recap — sent to the client after the event
The visual library

A look for every brief.

Sustainability / Nature
Bloom GardenBloom Garden
Fractal TreeFractal Tree
Forest 8-bitForest 8-bit
Wave OceanWave Ocean
Competition
Duel SummitDuel Summit
Tug of WarTug of War
Race TrackRace Track
Versus BarsVersus Bars
Showpiece / Abstract
Kaleido FeedbackKaleido Feedback
Blueprint TotemBlueprint Totem
Game of LifeGame of Life
CatacombsCatacombs
Why BPE

Built to win the booking — and the rebooking.

Real, measurable energy

A sustainability story competitors can’t tell.

Fully branded + sponsor-ready

Their event, their sponsor, everywhere.

Competition + crowd modes

Duels, leaderboards, whole-room goals.

Lead capture + recap

A deliverable, not just a good time.

40+ visuals, curated to the brief

From serene to showpiece.

Reliable on event night

Operator-run, hardware-tested, no-internet-safe.

A full room lit up by a collective ride

Let’s power your next event.

BPE — Bike Powered Events hello@natanlawson.com

Energy figures are estimated from cadence; exact with power meters.